Development history of Chinese paper products

After nearly 30 years of development, China's paper products packaging industry has now reached the medium-term stage of industrialization, and the prototype of large-scale and intensive development has been formed. In recent years, with the gradual decline of the financial crisis, the foreign paper product packaging market has warmed up; At the same time, some Chinese paper products packaging export enterprises have transformed from export to domestic sales. Domestic policies have strongly supported the paper products packaging industry, and China's paper products packaging industry has a thriving development situation. In 2011, the production and marketing scale of China's paper products packaging industry expanded, with an increase of more than 25%. The industry achieved sales of 327.24 billion yuan and total industrial output value of 334.413 billion yuan.

There are many products in the paper packaging industry, mainly including corrugated paper, honeycomb paper and concave convex paper. The paper packaging derived from these three categories also includes cartons, cartons, paper bags, paper cans, pulp molding, etc. among them, cartons, cartons and paper cups are products with large sales model in the industry product market. In 2011, China produced 28.561 million tons of cartons (corrugated cartons), a year-on-year increase of 15.56%; The growth rate of carton market reached 17%; The consumption of paper cups reached 25.417 billion, a year-on-year increase of 12.84%.

There are more than 4000 production enterprises above Designated Size in China's paper products packaging industry, most of which are small and medium-sized enterprises; Although after more than 20 years of development, a batch of large-scale and technologically advanced production enterprises have emerged in the industry, on the whole, the concentration of the paper product packaging industry is still very low, belonging to the atomic market structure, and the industry competition is very fierce. At the same time, under the huge total demand and rapid growth trend of China's paper product packaging market, the world's major paper product packaging manufacturers have entered the Chinese market, and the industry market competition is becoming increasingly fierce.

Paper product packaging is widely used. All kinds of paper product packaging are used in all aspects of human life and production. With the deepening of the application of paper product packaging in the field of consumption, consumer behavior also puts forward new requirements for the paper product industry, which takes the downstream industry as the sales object and does not pay attention to product marketing. The performance design and decoration design of paper product packaging products have become the development direction of industry products. Various new equipment, new processes and new technologies have been developed to design paper products with strong folding and pressure resistance, good printing effect Paper packaging with more varieties of packaging colors to meet the needs of consumers. China's paper products packaging enterprises are in the stage of large-scale development, and the large-scale development of enterprises has also promoted the further upgrading of the industry. However, it can not be ignored that the environmental protection of the paper industry has become a particularly important aspect of the country, and the cost of pollution discharge and consumption reduction of paper product packaging enterprises will increase; On the other hand, international paper products packaging enterprises continue to increase investment in China and adopt strategies such as alliance and merger, which further puts the domestic paper products packaging enterprises under development pressure. In general, the development opportunities and challenges of the paper product packaging industry coexist. Domestic paper product packaging enterprises especially need to pay attention to the establishment of brand advantages and the updating of technical equipment, so as to obtain the ability and advantage to participate in international competition.